Film prototype

Wow, it’s 22:40 and I’m just back in the studio, it’s been a long few days.  I’ve been building a prototype bike to use as a prop in the films I’ve been doing.  I’ve decided to use films to get across my service proposal.  In this case, there is a lot of information to convey and I felt that the best way to get it across is through stories of different user types using the rental scheme, being careful to make sure that I cover the different types of touchpoints.  I’d like to say a huge thank you to everyone who helped over the last couple of days, and put up with being pushed down hills because the bike gave up on us!  Especially Mike who I feel risked his life today to get some on road shots.  Also for those who put up with pointing at non existing screens and got some funny looks.

I’m looking forward to getting this edited and put together.  The last 10 weeks have been tough, and at times I’ve felt I would never be able to pull all this together but with a bit of hard editing and rendering over the weekend, with some indesign and guides thrown in, by Wednesday this will be over!  I’ll leave with some images of the last couple days…